 |
|
This Cummins Diesel Special is just one of the
countless chassis in IMS's Hall of Fame museum's vast collection. (The Tomaso
Collection)
|
Even though it was sitting in the No Fenders email
inbox A-L-L those months ago, totally missed Thy Memo regarding this recent
museum name change...
For Mwah, having originally visited the
wonderful IMS Hall of Fame museum a remarkably long 15yrs ago, not to mention now becoming an almost
yearly tradition, it'll forever be the Hall of Fame to me, for which I wasn't
even aware the museum's name had changed prior to my most enjoyable visit this
past May! As here's the press release sent out upon this "Brand
Makeover."
INDIANAPOLIS
MOTOR SPEEDWAY® MUSEUM'S NEW NAME, UPDATED BRAND AND WEBSITE TO HONOR THE GLORY
OF MOTOR RACING
Focus on
Legends, Daring and Speed of Motor Racing to Drive Museum Makeover
INDIANAPOLIS,
IN (April 7, 2016)
The Hall of Fame Museum today revealed its new brand and name, the
Indianapolis Motor Speedway® Museum (IMSM). The name aligns with an unrivaled
collection of automobiles and racing artifacts that follow the history of motor
racing, Indy racers and the story of the extraordinary people who helped create
the American automotive industry. Adding the image of the Borg-Warner Trophy
and bold letters and colors represents a first step at enriching the visitor
experience to the world-renowned raceway museum.
"With 100 years of running and 60 years of collecting the
world's greatest treasures of motor sport racing, the Indianapolis Motor
Speedway® Museum is the true gateway to the Racing Capital of the World,
said Anton H. George, president of the Museum Board of Directors.
Located five miles northwest of downtown Indianapolis on the
grounds of the famous Indianapolis Motor Speedway®, the Museum is home to the
most recognized winners in racing, where the stories, heroics, cars and
historical memorabilia come to life. The Museum commemorates more than a
century of racing at the Speedway and fosters public understanding of the
innovation, thrill and adventure of motor sport racing.
"Recent surveys from leaders
in Indianapolis, the museum community, and racing world along with focus groups
with the pubic told us that we have tremendous name recognition with the
Speedway," said Betsy Smith, Indianapolis Motor Speedway Foundation executive
director. "While we will embellish the honoring of our Hall of Fame
members in our museum redesign, the current name caused confusion with multiple
Hall of Fame museums around the world."
The Museum's new website provides improved navigation and functionality
and a visitor-friendly experience throughout, allowing individuals to access
detailed information about automobiles and their drivers, including interviews
with Indy500 winners. Created with future interactivity firmly in mind as new
museum exhibits take shape, the Museum's website has been designed using the
latest technology so that the site is compatible with today's browsers and mobile
devices.
"The new name and website are just the beginning, said Robert
Dyson, IMSM board member. The Indianapolis Motor Speedway® Museum is undergoing
a revitalization, and we are now focusing on how to make major changes in the
museum and visitor experience, including interactive exhibits - that tell the
stories of the drivers and their cars and immerse visitors in the experience of
the Indy500 and the rich history of the Indianapolis Motor Speedway."
Following a master planning initiative by Indianapolis architects,
Schmidt Associates, a schedule will be announced for updating and redesigning
the museum and exhibiting its large array of valuable artifacts and racing
memorabilia.
To check out the IMS Museum's new website, Click Here
(Photo Courtesy of No Fenders ‘Offical Photographer
‘CARPETS)
